A local fishing guide service and shop has seen what direct booking growth looks like with an improved and focused digital marketing strategy.
A family-owned fly fishing outfitter and retail store based in Emigrant, Montana, just a mile from the Yellowstone River. Catering to locals, seasonal homeowners and vacationers who love to fly fish area waters, Angler's West ensures that guests enjoy their fishing experience regardless of ability level or knowledge.
The Hurdles to Overcome
Outfitter businesses often rely on retail sales to augment revenues, yet with much larger online outdoor competitors like Amazon and Cabela's taking more and more share of such sales, Angler's West wanted to offer better direct customer communications to stimulate pre- and post-trip retail sales and utilize an improved online reputation to generate more new-guests discovering them.
If possible, the website would also need to encompass all these elements into one design to minimize management time creating this content during very busy prime-summer times, and have reliable statistics on site usage so ROI analysis would be quick and easy.
We listened to Angler's West's unique situation and needs, and developed a customized approach that optimizes their strengths, yet fills-in expertise in those areas they need the most help and works around their busy summer schedule. We also saw opportunity to help stimulate more demand via PPC (pay per click) in new market segments.
Organic search traffic continues to grow at above-normal rates vs the prior year. Return guests are also visiting more often, and staying engaged longer, due to an improved content publishing strategy, both on the website and social media sites. Consistently asking clients to offer reviews is also proving beneficial, which is helping grow our direct traffic from new customers well beyond any period we've ever seen.