- increase in website traffic through SEO
- increase in mobile visitors
Working with AllTrips during their rebranding phase has proved successful towards growing the brand with locals, regional travelers, and vacationers.
Snow King Mountain is a World Class Ski Resort located in the heart of Jackson, WY. Activities include downhill skiing, Snowboarding, and Snow Tubing in the winter, and a plethora of on-mountain activities in the summer – Treetop Adventure Course, Mountain Coaster, Alpine Slide, Mini Golf, Mountain Biking, Scenic Chairlift, & more!
The Hurdles to Overcome
For the past two years, Snow King Mountain has been going through a major redevelopment and rebranding phase. With the addition a new ski lift, and on- mountain activities, their goal was focused on growing the brand with locals, regional travelers, and vacationers. Growing winter season ski pass and daily lift ticket sales in the winter, and creating awareness of summer on-mountain activities are paramount to continued growth.
To accomplish their goals, Snow King Mountain and AllTrips worked together creating a targeted and strategically executed digital marketing strategy was critical. Priorities included full website redevelopment to attract, engage, and convert more customers, along with growing the Snow King Mountain brand across all online marketing channels. AllTrips was a good fit in part due to the longstanding relationship of providing advertising on local web directories, and expertise in providing digital marketing solutions for local businesses.
Website redevelopment is driving higher quality visitors and online sales. Organic search positioning is growing through effective SEO strategies. Targeted PPC campaigns are attracting local and regional travelers. Summer revenues for on-mountain activities are growing.