By utilizing listings on AllTrips travel guides to get better exposure over larger competitors, Creekside Trail Rides saw an increase in their search ranking placement and new sales growth
Creekside Trail Rides provides summer-only horseback trail rides to visitors to the West Yellowstone area along with western style experiences such as rodeo performances and wagon rides. The vast majority of their guests are new to West Yellowstone, are seeking authentic western experiences, are on a budget, and have a limited amount of time in their itinerary..
The Hurdles to Overcome
Creekside Trail Rides is but one of 6 nearby outfitters offering such short-term rides, so awareness and differentiation of offering are key to securing bookings in a crowded market. A few of the competitors are year-round businesses and enjoy better search placement, so they must utilize more online sources of traffic to attract sufficient audiences and convert new guests. AllTrips travel guides are one of their preferred avenues.
Due to the focused nature of our content (summer specific activities available in West Yellowstone), AllTrips online advertising listings help travelers 'discover' Creekside and their related rodeo business and refers those buyers direct to their respective websites, creating the awareness connection they are seeking.
Overall sales to groups and families continue to grow year-over-year for trail rides, with an increasing percentage 'adding-on' their Rodeo option. AllTrips' ad listings are a significant component in their marketing to attract more new sales, and have also suggested Creekside Trail Rides better utilize customer review sites to let happy guests endorse their services, which is now in effect and contributing to their improving reputation.
AllTrips has been very helpful and gave us many options to help drive business to our sites from the links packages that we do. They also provide great input as to cost effective ways to help make people more aware of our businesses. Georgia McMillan, co-owner of Creekside Trail Rides